SIVA PRASAD.V No. 45, Thamarai, Atomic Energy Township, Kalpakkam, India. Tel: +91-4114-282218 (R), +91-98457-34767 (M); e-mail:
sivaprasad.v@gmail.com___________________________________________________________________Career Career Summary In my present capacity as Associate Manager at HCL Capital Market Services Ltd., I am currently transitioning a process from London to Bangalore and managing a team of 6 associates in London. Offsite, I used to manage a team of 17 associates, reporting to the Unit head. I am responsible for the fulfillment of day-to-day benchmarks for Asset servicing operations. My current responsibilities involve: (a) defining and implementing workflows and procedural guidelines for processes, (b) managing the entire operations for five different processes, (c) MIS of daily volumes and benchmarking against the SLAs, (d) Quality control and Process improvements, (e) assist the relationship manager on transitioning new processes to Bangalore
In the last eight years, I have gained substantial experience and understanding of businesses, its processes and its IT Systems across varied domains like Investment Banking, Consumer Portals, Advertising, FMCG and the media Industry. I believe I can offer a right mix of abilities, talents, and enthusiasm. Both my ongoing academic pursuits and my extensive & integrated work experience have prepared me to be an asset to any firm. I have the educational background, professional experience, and track record to support my performance. I have held increasingly responsible positions throughout my career, taking pleasure in the fast pace environment of the industry and its challenges. The depth of my experience will offer a firm the opportunity to hire a real pro who needs little training and who is comfortable with hard work and a challenging work environment. A questioning mind, analytical approach to problem solving, fair risk-taking attitude, always learning and an eye for detail are some of my strengths.
Experience Since May’04 – Associate Manager (HCL Capital Market Services– Bangalore)
Oct ‘02 – May’04- Senior Executive Business Process (Sify Ltd – Chennai)
Jan ‘00 – Sep ‘02 - Executive Channel Management (Sify Ltd– Chennai)
Apr ‘98 – Jan ‘00 - Deputy Executive (Business Standard Ltd – Chennai/ Tirupati)
Key result areas – DSL Software Ltd. / HCL – IBTO
- Process: Have consistently run the processes over a sigma level of 4 and a customer satisfaction index of over 4.5. Transitioned a task of asset servicing for 6 FTE from Deutsche Bank, London. Have handled 17 associates comprising of Corporate Actions and FOBO reconciliation. Have developed broad understanding with respect to the Asset Servicing business of the bank. Processes handled by me have been continuously meeting benchmarks
- Business Analyst: Have transitioned multiple processes by writing workflows with the aid of Visio. Wrote procedural guidelines for daily use in processing activities offshore. Have been work-flowing the existing processes at DSL Software Ltd. Setting benchmarks for processes that are being off shored is one another responsibility. Currently, doing a system study on Corporate Actions-Payable and Receivable functions. Also transitioning the Process Corporate Actions - Conversions
- Business Continuity Management: Worked as a BCM coordinator for three months in DSL Software Ltd. Subsequently have moved into process and started handling the BCM requirements for the process in coordination with the client and BCM coordinator.
- Quality Control & Six Sigma: Have completed six sigma yellow belt training and undertaken a project to reduce the turnaround time in one of the processes.
Staffing & Infrastructure: Also involved in staffing of resources by interviewing and planning infrastructure for upcoming processes in coordination with the relationship managers and client for requirement.
Key result areas – Satyam Infoway Ltd. (Sify – www.sify.com)
1. MIS: Have set up a Traffic Monitoring system (profiling of the web users and their behaviour), to enable informed decision making; Built a Geo-Analysis tool to identify origin of web users (a first of its kind product in India).
2. Customer Care: Implemented an eCRM tool (Talisma) to manage customer feedback & response and use the same to measure performance of people and the product
3. Quality Control: Set up a QC team with a responsibility to deliver current, reliable, consistent and error free content and services that the company offered
4. Content Management: Managed content for the finance, automobiles, travel and real estate channels of the portal division – www.walletwatch.com, www.carstreet.com, http://www.sify.com/travel, and http://www.sifyrealestate.com/. Developed content management system that simplified the existing workload tremendously, resulting in a cost saving of around 2.4 lakhs/ month for Sify and thereby making me a privileged recipient of the best performer award for the half year.
5. Client Support: Liasioning between the external/ affiliate partners of Sify (automartindia.com, apnaloan.com, myvakil.com, chamatcar.com etc) to integrate the two systems and provide a symbiotic business relation.
6. Software exposure: Live Stats (log analyser), RealMedia (ad server), Sitescope (Site monitoring), Talisma, MS Office, and Adobe Photoshop.
Key result areas – Business Standard Ltd.
- I was heading the logistics operations (Andhra and Tamilnadu) in the capacity of Senior Officer in South India, which had registered a phenomenal growth of over 1000% in a short span of one year.
- Space selling, bringing out special features and managing its contents Co-ordinating with advertising agencies for prospective clients, continuously access competitors’ responses in the market, work for sponsorship deals.
- Sales promotion and execution for local activities at the time of local launch edition.
- Keeping control over collections, planning for wider distribution reach and implementing
- Reconciliation of accounts for A.B.C. (Audit Bureau of Circulation).
- Co-ordinating in scheduling operations.
- Also responsible for planning and budgeting of marketing activities for the A.P. region.
Education
Master Of Business Administration, BIM Trichy, June 2003
B.Sc. Physics, S.A.S.C (Madras University) April 1997
Interests
Stock markets, mutual funds and other financial instruments, Television, Books, Violin, Internet and active physical games.
Personal Information
Date of Birth – 15th February 1977
Languages known – English, Hindi, Telugu, Sanskrit and Tamil.
Marital status – Married
